Privacy Policy
Effective date: [November 1, 2025]
DebtRelief Up (“DebtRelief Up”, “we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit debtreliefup.com (the “Site”) or use our services (the “Services”).
By using our Site or submitting your information, you agree to this Privacy Policy.
DebtRelief Up is a marketing and matching service. We are not a lender, debt settlement company, law firm, or financial advisor. We connect consumers with independent third-party providers (“Providers”) that offer debt relief or related services.
1. Information We Collect
We collect the following types of information:
1.1 Information You Provide Directly
When you use our forms or otherwise interact with us, you may provide:
Name
Contact information (email, phone number)
State/region or ZIP code
Information about your unsecured debt (e.g., estimated amount, types of accounts)
Employment or income status (for eligibility screening)
Communication preferences
Any other information you choose to submit in free-text fields
We do not ask for or require Social Security Numbers, full bank account numbers, or credit/debit card numbers on our initial matching forms.
1.2 Information Collected Automatically
When you visit our Site, we may automatically collect:
IP address
Browser type and version
Device identifiers
Pages viewed, links clicked, and time spent on pages
Referring pages/URLs
General location based on IP address
Technical and usage data via cookies, pixels, and similar technologies
1.3 Information from Third Parties
We may receive information about you from:
Marketing partners or affiliates
Providers we work with (for example, whether you were successfully contacted or enrolled)
Analytics or advertising platforms, in aggregated or pseudonymized form
2. How We Use Your Information
We use your information to:
Review your submitted information and attempt to match you with one or more Providers that may offer services relevant to your situation.
Share your information with selected Providers so they can contact you about their programs.
Communicate with you about your inquiry, matches, or related services (including by phone, text/SMS, email, or other channels, where permitted).
Operate, maintain, and improve our Site and Services.
Personalize content, experiences, and advertising (where allowed by law).
Monitor for fraud, abuse, or suspicious activity and maintain the security of our systems.
Comply with legal obligations, respond to lawful requests, and enforce our terms.
We rely on your consent, our legitimate interests in operating the Services, and compliance with legal obligations as the primary bases for processing.
3. How We Share Your Information
We may share the information we collect in the following ways:
3.1 With Providers
When you submit your information to request a match, we may share your details with one or more Providers in our network so they can:
Evaluate your eligibility for their programs
Contact you directly with information, quotes, or offers
Each Provider is responsible for its own privacy practices, compliance, and terms. We encourage you to review any Provider’s privacy policy and disclosures before enrolling.
3.2 With Service Providers
We may share information with trusted third parties who help us operate our business, such as:
Hosting and infrastructure providers
Form, CRM, and lead management platforms
Email, SMS, and marketing tools
Analytics and advertising platforms
Security and fraud prevention vendors
These companies are authorized to use your information only as necessary to provide services to us.
3.3 For Legal, Compliance, and Protection
We may disclose information if we believe it is necessary to:
Comply with applicable laws, regulations, legal processes, or government requests
Protect the rights, property, or safety of DebtRelief Up, our users, our partners, or the public
Enforce our Terms of Use or other agreements
Detect, prevent, or address fraud or security issues
3.3 For Legal, Compliance, and Protection
If we are involved in a merger, acquisition, sale of assets, financing, or similar transaction, your information may be transferred as part of that transaction, subject to this Policy or an updated version.
We do not sell your personal information in the sense of exchanging it for money; however, some sharing with Providers and marketing partners may be considered a “sale” or “sharing” under certain privacy laws. See Section 7 for your choices.
4. Cookies and Tracking Technologies
We use cookies, pixels, tags, and similar technologies to:
Remember your preferences
Understand how visitors use our Site
Improve performance and user experience
Measure and optimize our advertising
You can usually control cookies through your browser settings. If you disable certain cookies, some features of the Site may not function properly.
If required by applicable law, we will present cookie notices or consent tools giving you options to manage tracking.
5. Marketing Communications
By submitting your information, you may consent to being contacted by us and/or Providers via:
Phone calls (including, where permitted, autodialed or prerecorded calls)
Text/SMS messages
Email
You can opt out of:
Our marketing emails by clicking “unsubscribe” in those messages.
Our SMS messages by replying STOP (or as otherwise instructed).
Our or Providers’ calls by requesting to be placed on their do-not-call lists.
Opting out of marketing does not stop essential or legally required communications.
6. Data Security and Retention
We use commercially reasonable physical, technical, and administrative safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
We retain information for as long as reasonably necessary to:
Provide our Services and maintain records of matches
Comply with legal, tax, and regulatory requirements
Resolve disputes and enforce agreements
When information is no longer needed, we may delete it or de-identify it.
7. Your Privacy Choices and Rights
Depending on where you live, you may have certain rights regarding your personal information, which can include:
Access: Request a copy of the personal information we hold about you.
Correction: Request that we correct inaccurate information.
Deletion: Request that we delete certain information, subject to legal exceptions.
Restriction or Objection: Object to or limit certain uses of your information.
Opt-Out of “Sale” or “Sharing”: Where applicable, request that we do not “sell” or “share” your personal information with third parties for targeted advertising.
To exercise any of these rights (where available), contact us using the details in Section 10. We may need to verify your identity before fulfilling a request.
If you are a California, Colorado, Virginia, or other state resident with specific statutory rights, we will honor your rights in accordance with applicable law. Additional state-specific notices may be added here as needed.
8. Children’s Privacy
Our Site and Services are intended for adults and are not directed to children under 18 years of age.
We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take reasonable steps to delete it. If you believe a child has provided us information, please contact us.
9. Third-Party Websites
Our Site may contain links to websites or services operated by third parties, including Providers. We are not responsible for the privacy practices or content of those third parties.
We encourage you to review the privacy policies of any site or service you visit.
10. Contact Us
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us at:
DebtRelief Up
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” at the top of this page. Your continued use of the Site after any update constitutes acceptance of the revised Policy.